Thank you for supporting YISHENG. In order to protect your personal data when you enjoy using our services, we have drawn up this privacy policy.

A special definition is required for the YISHENG Sites entities that provide services for you; more details refer to the Terms and Conditions of YISHENG. The different YISHENG Sites entities act as a joint controller of the personal data together with Xuzhou Yisheng Trade Co., Ltd. (Collectively, “YISHENG”, “We”, “Us” or “Our”).

1. Collection of Personal Data

1.1 Definition of Personal Data

Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, or location data. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.

Here is a description of the types of personal data we may collect and how we may use it:

1.2 What Personal Data We Collect

Depending on the products and services you choose, we collect different kinds of personal data from or about you.

(a) Data you provide. We collect the personal data you provide when you create an account to use our products and services or otherwise interact with us, such as when you fill in account information, participate in our online survey or promotional operations, leave comments about the products, and use our online help or online chat tool or email us.

(b) Data from your terminal equipment.
Photos/Media/Files. After obtaining your permission, Photos/Media/Files access may include the ability to:
① Read the contents of your USB storage (such as an SD card).
② Add contents to your USB storage.
③ Format external storage.
④ Mount or unmount external storage.
Local storage. We may collect and store information (including personal data) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
Camera. You can upload photos when you comment via online services. In this case, we need to collect images and other information from your device.
Unique application numbers. Certain services include a unique application number. These numbers and the related information about your installation (for example, the operating system type and application version number) may be sent to the website when you install or uninstall those services or when those services periodically contact our servers (such as for the purpose of automatic updates).

(c) Data about purchase. If you make a purchase, we collect personal data related to the purchase, including what product you purchased, the transaction number, username, shipping address and other authentication information, as well as billing and contact details.

(d) Data about improving our services and products. When you visit our websites, we may collect data about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services.

1.3 What is the Source of Your Personal Data

We collect your personal data based on your consent or other lawful bases:
(a) From you directly, as described above, including information generated when you use our services and products;
(b) From your terminal equipment as described above;
(c) From cookies and similar technologies. When you visit our website, we may automatically collect technical information such as your IP address via cookies.

2. How We Use Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use our products and services.

2.1 Definition of “Cookies”

Cookies are small text files that are placed on your device by websites that you are browsing. Cookies perform several different jobs, such as remembering your preferences and chosen items, assisting you to improve your site experience, as well as trying to ensure that the adverts or offers you see online are more relevant to you.

2.2 How to Control Your Cookie Settings

When you first enter the website, we will ask for your consent to cookies through a cookie banner. You can select the types of cookies that suit you. Please note that if you choose to reject cookies, your access to certain features may be restricted. You can also remove or reject cookies using your browser or device settings. Most web browsers automatically accept cookies, but you can modify your browser setting by visiting the Help section of your browser toolbar. Your mobile device may also allow you to control cookies through its settings. For more details, please see the device manufacturer’s instructions.

3. How We Process Your Personal Data

We will use your personal data for the purposes specified in this privacy policy as described below. If you no longer wish to agree to certain services we provide, please contact us to opt-out or go to set your preferences.

3.1 Providing, Improving, and Developing Our Products and Services

We may use your personal data to help us provide, improve, and develop our products and services. This includes using personal data for purposes such as helping you get a quick registration on our website, complete the shopping process with satisfying functions for searching and browsing products, use convenient payment functions, as well as for data analysis, research, and audits.

3.2 Communicating With You

When you contact us, we can use your personal data to communicate with you about your account or transactions and respond to your requests. Also, we can promptly inform you about our policies and terms as they are changed.

3.3 Promoting Safety and Security

We may use technological measures to protect your personal data to help verify accounts and user normal activities, as well as to promote data safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies.

3.4 Data Processed Globally

We provide products and services to customers around the world, and your personal data may be transferred to, and stored at, a destination outside your country of residence. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also sufficiently consider certain legal frameworks relating to the processing of data.

When we provide products and services to customers under the assistance of our affiliates, business partners and service providers, your personal data may be processed outside your home jurisdiction. In such circumstances, we will implement appropriate safeguards (for example, encryption technology and contractual clauses) to ensure the security of your information. You have the right to obtain information about those safeguards. If you need to realize your rights, please contact us.

4. Disclosure of Personal Data

We make certain personal data available to partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies to provide or improve our products, services, and advertising.

4.1 Service Providers

We share personal data with companies that provide services on our behalf, such as website hosting, messaging services, account verification, marketing, sponsoring of sweepstakes, contests, and other promotions, auditing, fulfilling customer orders, data analytics, providing customer service, and conducting customer research and satisfaction surveys. These companies are obligated to protect your data.

4.2 Corporate Affiliates and Corporate Business Transactions

We may share personal data with affiliated companies and business partners. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party.

4.3 Legal Compliance and Security

It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

5. How We Store Your Personal Data

We take technological measures to make sure your personal data record is complete and accurate. In general, we may store our processing record of your personal data for as long as necessary for the purposes outlined in this policy or as required by law.

If you request that your personal data is no longer stored, you can delete certain personal data through your account settings or contact us to delete it for you.

6. Your Rights

6.1 Your Rights

We take reasonable steps to ensure that your personal data is accurate, complete, and secure. You have the right to:
(a) Obtain confirmation about whether or not your personal data is being processed and, where that is the case, access the personal data.
(b) Update and rectify your inaccurate personal data.
(c) Request the erasure of your personal data.
(d) Restrict the processing of your personal data.
(e) Receive the personal data you provided in a structured, commonly used, and machine-readable format.
(f) Lodge a complaint regarding the processing of your personal data.

6.2 How to Exercise Your Rights

We provide you with the following paths for managing your data:
(a) Set your consent for cookies in the cookie banner of the website page or adjust settings using your browser or device.
(b) Go to your account settings to manage your data preferences.
(c) Contact us to raise your request. We will respond to your request within 30 days to deal with your reasonable request.

7. How We Keep Your Personal Data Safe

7.1 We use reasonable technical and administrative security measures designed to safeguard and help prevent unauthorized access to your data and to correctly use the data we collect. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain.

(a) Technical security measures: We are committed to using technical security measures that meet industry standards to protect your personal data. We will apply encryption technology, de-identification, anonymization, and other means to protect your personal data, and we will use trusted protection mechanisms to prevent data from being leaked by malicious attacks. Also, we have built a recovery system to prevent your data from destruction, loss, alteration, or unauthorized disclosure caused by automatic technology.

(b) Administrative security measures: YISHENG has established dedicated personnel to oversee personal data processing. Access to your personal data is strictly limited to our personnel who need access to such data to perform their assigned job duties.

7.2 It is important that you take precautions to protect against unauthorized access to your account credentials and computer or other devices.

7.3 Please be aware that, despite our best efforts, no security system is impenetrable. In the event of a security breach, we will promptly notify you and the proper authorities if required by law. If you notice such a kind of personal data breach, please contact us immediately. We will investigate any complaint and notify the individual of the outcome of the investigation within a reasonable period.

8. Protection for Children

Please confirm that when you agree with this privacy policy, you are at least 16 years old or have a guardian’s authorization. Please contact us immediately if you become aware that a child under 16 has provided us with personal data.

9. Changes to This Privacy Statement

From time to time, we may update our Privacy Policy to reflect new or different privacy practices. We will post an updated version on this page when we make material changes to the Privacy Policy. Simultaneously, we will notify you about the modification by sending a notice to your account.

We sincerely recommend you check the Privacy Policy available online periodically.

10. Contact Us

If you have any questions, comments, or suggestions about this privacy policy, please contact us.